It’s time to get serious about marketing. Boosting marketing means boosting brand awareness and, later on, brand loyalty. As long as it is well-fostered and well-planned, the social media following will later show in revenue. The strategies applied should be tailored to the business’s target market. These should be implemented in such a manner that it reaches as many people as possible.
To help reach the business’s target audience, they must first be made aware of the business. The great and go-to place of many for the same reasons is the internet.
The Social Media Channels to Boost
Go where everybody is: online. If you haven’t yet, set up a social media profile. Invest, engage, and grow its following. Apply marketing strategies, generate diverse content, and foster a relationship with the audience. This increases morale and brand loyalty, at the same time opening the doors to new followers.
When choosing the platform, start with the ones where the target audience most likely is. However, if this decision was based on statistics, start on Facebook. Facebook is the most popular platform on the planet, with over 2.5 billion active users. Because of this, the platform has become an important tool among B2B and B2C marketers. Facebook is also mobile-friendly, making it accessible to the majority. With these factors in mind, this app is a viable channel to market a business and more! Other than that, Facebook offers features for businesses to market and run their ads.
The Advantage of Video Format
It’s no secret that there’s a worldwide attraction to 15-second videos. As evidenced by TikTok, the app recorded as one of the leading ones of 2020, the video format holds great marketing potential. Because of the pandemic, there was a rise in Tiktok users, specifically in Peru and Poland. To add, it’s an app made for mobile integration. Safe to say, its reach is wide and huge.
Being second to the most used social media channel on the planet, YouTube is another platform worth considering. Its diverse and large viewership provides businesses and brands the opportunity to gain visibility in this platform and reach their respective audiences and more.
Videos can be a viable means of diversifying content and marketing. Thus, numerous content creators and brands have flocked to these platforms. Video content like “a day in the life of living in Japan” or behind the scenes of traveling on a motor coach bus are just a couple of examples that keep viewers curious enough to click. There’s a diverse amount of content out there, with an audience to consume them. Surely, it’s true when they said that there’s a market for everything.
Host Giveaways and Other Events
Hosting giveaways provide an opportunity to raise morale among followers simultaneously, allowing more exposure for the business. Depending on the instructions for entry, it’s one way to make the business known to other people who’ll potentially benefit from your product or service. This way, it’s widening the reach while potentially gaining new customers. At the very least, new untapped leads are made aware of the business’s existence.
Speaking of exposure, another great way is to hold events, but this time in the community. Events and initiatives like a charity drive or fundraising are ways to make the business known to those immediately close to it–the locals. Although not all might need the business’s services, visibility is helpful for referrals to friends and family. The next time someone hears of something only you have to offer, that person can refer your business to a friend in need.
Produce More than One Type of Content
Speaking of diversifying content, avoid tedious, repetitive formats or types of content. Don’t fall prey to constantly posting about the products and services the business offers. Although this is something worth doing here and again, it’s not very clickable or the type that compels the audience to engage. Continually creating high-quality, clickable material is ideal. A blog on helpful tips and or an uplifting Facebook post can attract others who never intended to follow a business’s channel in the first place. But because of the content produced, they might do otherwise.
Other ways to maximize online presence include planning social media posts ahead of time and cross-referencing each other to generate more views, clicks, and traffic. Keep up-to-date with the latest trends and on-goings in the industry and the world.
Keeping up with the times can be beneficial for a business. Being adaptable and flexible can prove profitable in the long run. Social media and other online platforms in relation to marketing continue to be dynamic and ever-evolving. With the right tools and strategies already within reach, a business can reach its target market and someday even grow it.